Photography

High-quality images are important visual elements that can help make print and digital communications stand out. However, poor quality images can be distracting and compromise the credibility of a message or organization.

Photos should always be taken with the highest possible resolution (300 dpi for photo).
TIP: iPhone users can use the HDR setting for high-resolution photos.

Blurry, stretched, pixelated, or poorly framed images should never be used.

Never use images from external websites that are not copyright approved.

Always use images that accurately reflect the District or school (racial diversity, age, gender, etc.).

Always ensure students have proper parental consent to be included in photos that may be used for external purposes.

Need an image?

The Communications Department has a database of high-quality images for use in communication materials.

The Rochester City School District does not discriminate on the basis of an individual's actual or perceived race, color, religion, creed, ethnicity, national origin, citizenship status, age, marital status, partnership status, disability, predisposing genetic characteristics, sexual orientation, gender (sex), military status, veteran status, domestic violence victim status or political affiliation, and additionally does not discriminate against students on the basis of weight, gender identity, gender expression, and religious practices or any other basis prohibited by New York State and/or federal non-discrimination laws in employment or its programs and activities. The District provides equal access to community and youth organizations. NYS CR Part #154 requires the District to provide communications to ELL families in the home language that they best understand. In order to request interpretation or translation services, employees may visit www.rcsdk12.org/translationservices. For emergencies or immediate communication needs, please use the Language Line at 1-866-874-3972. School secretaries in each school or program can provide the access code for this service.