Fonts

Our communications are most effective when there is consistency in content, as well as appearance. Readability is the most important consideration when selecting a font. Fonts should always be clean and professional and never distract from the message itself or compete with our visual identity. The type of font should always be selected based on the communication format.

RECOMMENDED Fonts

Calibri

Used for presentations and documents

Lato

Used for Websites

Approved print and digital marketing materials may vary based on the design themes. Any print or digital communication that will be widely distributed internally or externally should be approved by Communications to ensure it meets all proper branding and style guidelines.

The Rochester City School District does not discriminate on the basis of an individual's actual or perceived race, color, religion, creed, ethnicity, national origin, citizenship status, age, marital status, partnership status, disability, predisposing genetic characteristics, sexual orientation, gender (sex), military status, veteran status, domestic violence victim status or political affiliation, and additionally does not discriminate against students on the basis of weight, gender identity, gender expression, and religious practices or any other basis prohibited by New York State and/or federal non-discrimination laws in employment or its programs and activities. The District provides equal access to community and youth organizations. NYS CR Part #154 requires the District to provide communications to ELL families in the home language that they best understand. In order to request interpretation or translation services, employees may visit www.rcsdk12.org/translationservices. For emergencies or immediate communication needs, please use the Language Line at 1-866-874-3972. School secretaries in each school or program can provide the access code for this service.