Students in the Advertising Design program have the opportunity to gain knowledge in the field of Advertising with a concentration on design skills. Students are trained in using industry-standard equipment including flatbed scanners, DSLR Cameras and professional lighting equipment, color proofer with separations capability, large format printers and the Macintosh platform. Students will use software to implement design solutions including Adobe Photoshop, Illustrator and InDesign. They will also use Microsoft Word for content, Excel for project management and Power Point or Prezi for presentation purposes. This program guides students from the customer sales and service through design briefs — from concept development to design solution implementation. Working with production in mind, students are exposed to pre-press and production including printing options. Students will be responsible for time management and deadlines, thinking objectively and are encouraged to applying logic as well as development of originality and creativity. Students will have an opportunity to work side by side with industry professionals gaining valuable incite into the field and can earn up to 6 transferable college credits. A development of print and digital portfolio are created in the senior year and used as part of a college application process.
Account Director, Executive, and Manager, Advertising and Editorial Photographer, Art Director, Content Marketer, Copywriter, Creative Director, Creative Technologist, Developer, Event Manager and Graphic Artist, Graphic Designer, Illustrator, Medical Illustrator, Sr. and Jr. account planner, Junior web analytics consultant, Media Account Director, Media Buyer, Media Planner, Motion Graphics Designer, Producer, Researcher, Web developer, Pre-press and Print Operators.Post-Secondary Education OpportunitiesRIT, SUNY Oswego, SUNY Brockport, FLCC, MCC, Bryant & StrattonArticulation Agreement
School Credit Hours Course Name Course # Bryant and Stratton 3-6 Interactive Media Design and Graphic DesignProgram of Study 9th Grade 10th Grade 11th Grade 12th Grade CTE Foundations - DMAC Intro. to DMAC Advertising Design I Advertising Design II