Graphic Imaging II

    Prerequisite: Graphic Imaging I

    In this intermediate level graphic imaging course, students will use Industry Standard software to work through various forms of animation, original creation, digital manipulation, and production. This hands-on course applies publishing and presentation concepts to the development of brochures, catalogs, newsletters, flyers, web ads, on-screen presentations and animations. Students will use industry standard procedures to produce professional quality projects. (1.0 credit)

    Basic Information:

    Teacher:          Dawn Alday                             Contact:          dawn.alday@rcsdk12.org

    Course Evaluation:

    Students’ grades will be based on:

    • Tests (30%) – There will be a written format assessment at the end of each unit.
    • Projects (45%) – There will be a design project at the end of each unit.
    • Classwork (25%) – This includes following along during presentations as well as using work time 
    • appropriately.


    I expect students to be ON TIME every day and be ready to participate. Respect and take care of our materials, equipment, and supplies. Be willing to try new things and solve problems in new and unique ways. And follow these three simple rules: Be safe. Don’t prevent me from teaching. Don’t prevent others from learning.

    Course Outline:

    Unit 1: Book Jacket Design

    -      Overview of program layout, setting up a document, selections, creating/editing shapes, paths, pen tool, transformations, brushes, color/gradients. Digital illustration, geometric v organic shapes, evaluating book covers, book cover design, book cover genres. Creation of Book Jacket layout.


    Unit 2: Publication Design

    -    Overview of program layout, setting up a document, placing and manipulating text and imagery, tables, element effects. Creation of Calendar and Magazine Layout.


    Unit 3: Advertising Design

    -         Role of Advertising Designer, advertising vehicles, advertising appeals, how web design differs from print design, slogan creation, brand mascot creation. Creation of Brochure and Web Ads.


    Unit 4: Identity Design

    -        What an identity is and how it visually communicates the identity of a company.  Creation of logos, business cards, letterheads, envelopes, collateral merchandise and web ads.