Landon-Gardner (Holmes), J / Advertising Design I

Introduction to Digital Media Arts & Communications

DMAC

Duration: Four 10-week 2-period classes. Credit 2.0
Students will rotate through DMAC's four programs:
Advertising Design, TV and Video Production, Music & Audio Production, and Interactive Media Design.
Prerequisite: CTE foundations, Grade level 10

Course Description:
This course is designed to introduce students to the design elements, principles, and procedures along with computer software and hardware such as Macintosh computer, peripheral devices, and Adobe Creative Suite. This course is divided into four units of study: Computer literacy, Adobe Photoshop for digital manipulation, Adobe Illustrator for vector-based digital illustration, and basic design theory. Students will work using the design procedures while acquiring skills through learning activities with a culminating final project. This class will introduce basic design knowledge needed for Advertising Design l and build a foundation for acquiring the CTE Endorcememt on the student's diploma for Advertising Design.

The Rochester City School District does not discriminate on the basis of an individual's actual or perceived race, color, religion, creed, ethnicity, national origin, citizenship status, age, marital status, partnership status, disability, predisposing genetic characteristics, sexual orientation, gender (sex), military status, veteran status, domestic violence victim status or political affiliation, and additionally does not discriminate against students on the basis of weight, gender identity, gender expression, and religious practices or any other basis prohibited by New York State and/or federal non-discrimination laws in employment or its programs and activities. The District provides equal access to community and youth organizations.