Fonts
Acceptable Fonts and Use
Our communications are most effective when there is consistency in content, as well as appearance. Readability is the most important consideration when selecting a font. Fonts should always be clean and professional and never distract from the message itself or compete with our visual identity. The type of font should always be selected based on the communication format.
Approved print and digital marketing materials may vary based on the design themes. Any print or digital communication that will be widely distributed internally or externally should be approved by Communications to ensure it meets all proper branding and style guidelines.
Primary Fonts
Montserrat Font
Montserrat is a clean, modern sans-serif font chosen for its readability and professional look. Its
balanced design makes it ideal for both digital and print use, ensuring clear communication
across the school district.
Best for: BOLD Main Headlines, subheadings and key messages.
Montserrat Extra Bold: Used primarily for headlines, often in all caps to capture attention.
Emphasis on key messages or signage needing high visibility.
Montserrat Bold: Primary headlines, buttons, or calls-to-action. Commands attention without
overwhelming. Can be interchanged with Extra Bold.
Lato Medium Font
Lato Medium is a clean, modern sans-serif font with a warm, approachable feel. Its balanced
design makes it ideal for branding that aims to be both professional and friendly, offering
excellent readability across digital and print platforms.
Best for: websites, reports, and presentations where clarity and approachability are key.
Primary use is body text.
Other Lato family fonts can be used for body text or paragraph headers to create emphasis or
separation, such as Lato Black Italic, Lato Bold, etc.
Secondary Fonts
Road Rage Font
Road Rage is a bold, expressive brush-style display font used to create energy and visual impact.
It adds a creative, youthful edge to the brand—perfect for highlighting student events, athletic
programs, or campaigns that call for excitement and attention.
Best for: Best suited for secondary headlines, tags, or calls-to-action that require a more bold
look. It should complement the primary font, not replace it, and should never be used for body
Candy and Beyonest Fonts
Candy and Beyonest fonts are playful, vibrant, and full of personality. They are perfect for
brands targeting children, family-friendly audiences, or whimsical, lighthearted messaging.
Best for: Secondary headlines, tags, or calls-to-action that benefit from a playful,
whimsical touch. This font is meant to complement the primary typeface—not replace it—and
should never be used for body copy. Due to its thin lines, applying a stroke or outline may help
improve legibility, especially against busy or colorful backgrounds.